#Usps direct mail marketing driver

Transaction and Retention – Prospect receives the offer physically and digitally through informed delivery. This starts the tracking process and triggers a direct mailpiece with a follow-up offer if the prospect decides not to buy. Seek More and Evaluate – Prospect goes online to research the offer. Included in the mailpiece is a personalized QR code that drives them to a personalized landing page. The USPS supports this entire process from sender to sale:Īwareness and Desire – Prospect receives a personalized postcard, brochure, or catalog in the mail, which generates interest.

But using technology, present-day direct mail marketers can be laser-focused and choose the recipients based on interest or location. In the past, direct mail campaigns were costly because to see a return, marketers had to cast a wide net. They understand that when direct mail is highly personalized and tightly integrated with a digital strategy, your message has more impact, and you can see the results.

#Usps direct mail marketing driver

The USPS calls this the Mail Journey, a multi-faceted driver that is designed to greatly impact any omnichannel marketing strategy. Once thought to be a dinosaur of an organization, the USPS has evolved in recent years to not only remain relevant but develop into a true ally for direct mail marketers and organizations and businesses that want to reach more people, target a specific audience, and track what works and what doesn’t. It may come as a surprise that the US Postal Service does much more than deliver letters and parcels from place to place.